Meaning Feudalism at the Guidance Layer is a 2026 critique by Lee Sharks of changes to Google’s public SEO guidance.
It identifies official naming of AEO/GEO, warnings about third-party measurement, referral of deceptive-business complaints to the FTC, and recommendation of Google Search Console.
It interprets these as a jurisdictional structure in which one platform helps define the profession, accepted measurement, complaint route, and preferred tool.
The analysis does not establish that the FTC treats Google guidance as law or that independent tools are invalid.
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